Nowadays, we are surrounded by the media at all angles. We see commercials on television, billboards when we drive around, magazine and newspaper ads, and even on the internet. It has now simply become inevitable. Marketers spend a lot of time and money to make their advertisements as efficient as possible. One of the ways they do this is by studying their consumers' habits. After looking closely at what they do, marketers find ways to work around it to profit from all of us. To stress the example of how big of a deal this is, our text provided the readers with the various facts and figures to support their reasoning. For example, manufacturers know that people change their cellphone provider multiple times a year, so cell-phone services ads come out quite often. The Internet itself is not too far behind when it comes to publicizing. Advertising in the media is definitely an effective method to communicate with the customers.
I agree with what you say that advertisers definitely provide the most efficient way in attracting consumers. If they don’t attract us they will not make profit in their business. I like how you related it to cellphone business because it just shows how the market sees everything. Whenever there is a competition there is another market trying to fight for the spot. Internet is definitely the top source in helping to promote products to the world. many people have internet today providing them enough resources and details of a product before purchasing it. there are new ads everyday online and the more its around the more consumers become attracted to it.
ReplyDeleteI totally agree with you about how we are surrounded by the media at all angles now a days especially since they are spending all their time studying our habits. In a way it is scary but smart at the same time. It is weird to think that someone is taking note of everything that we are doing but at the same time it is so smart. When advertising, it is all about appealing to your audience and knowing what they want so that you can appeal to them. If you do not know what people are interested in or what they need, you will not know how to sell your product and make a profit.
ReplyDeleteYes, we are definitely surrounded by media with movie stars, magazines, and tpopular elevision shows and their drama coming up once in a while in a single day. Their advertisements are everywhere, even on games in my iphone. I feel like it's so ridiculous! I also think it's crazy of how much they spend just to get the name out there. If you think about it, since it's effective we should be using it for good too with not just products but spreading awareness of important concepts.
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