Wednesday, April 11, 2012
Children's Food Advertising
Advertising food has become one of the largest projects of food companies. In both articles by Margo Wootan and by Robert Liodice, children's food advertising and their health is discussed. In the first passage "Regulating Food Advertising to Children," the author argues that there is a dramatic increase in the number of children and teens with obesity over the years. She believes this is due to the accessibility of junk foods to children. Another contributing factor is parental authority for giving in to the food marketing that attracts their kids. Wootan suggests a variety of solutions by altering their marketing techniques by possibly changing the packaging to smaller portions or even simply improving the nutritional quality of foods. In the other article "Advertising and Freedom of Speech: Beware of the Food Nanny," Liodice talks about how the United States is a free country and the people have every right to express their thoughts and feelings. The CSPI narrows the public's perspective and focuses on just food advertising. They were not accurate on their facts about this topic and the author sees this to be particularly misleading. I think that Wooton's article proficiently delivered her message across simply because hers seemed more logical, especially with all the marketing solutions she presented. They were all easily attainable. I believe that if we actually follow some of the rules she suggested, we will see an improvement in children and teen's overall health.
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Children are the one of the biggest parts of a company like McDonalds. McDonalds thrives off their food sells to everyone around the world. I do understand where Robert Liodice author of "Regulating Food Advertising to Children" is coming from when he states they need to start regulating advertisements that are towards children but not good for their health. McDonalds biggest advertisement is children having fun playing in good health and new toys in their kids meal. But in reality the food gets children fat and not health at all.
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