Marketing Strategies

Target is one of the biggest retail companies here in the U.S. Along with a bunch my friends; we visited Target to purchase food, toiletries and clothes this past weekend. Being the successful retailer they are today, Target definitely used a variety of marketing strategies and strategically planned to help the company reach or go beyond their target sales. They made sure to assess the consumers shopping habits and discovered ways to cater to their needs for an efficient and enjoyable experience. One of the techniques that Target uses is their low prices, sales and promotions. For example, a bag of chips included a liter of soda. This caught my attention and made me actually buy the chips. Striving to reach to their consumers’ demands was definitely what they work towards. Another strategy they had was good customer service. I was in a rush to find the aisle for granola bars since all my friends were already in line to pay. I asked an employee to help me locate them, and he walked me to where they were even if he had to stop doing what he was doing and it was quite far. Lastly, Target continues to keep their company’s reputation. When I walked through the store, I felt a good atmosphere. They also have good marketing and catchy logos and phrases. This makes it exciting for the customers. I thought that the most effective marketing strategy was the customer service. If a team member makes certain that the customer leaves happier than when they walked in, it only goes to show that they truly care, and not just there to get the job done and get paid. The least effective would most likely be the marketing that they have. Although they have signs of prices on display, it does not make them any more special than if I would get an item at Walmart or Safeway. Customers would most likely be inclined to buy items at Target if, in one way or another, they prove that it is going to be a customers’ smartest purchase.